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We Are Right In The Middle Of A Pay Per Click Baby Boom
By Kirk Bannerman, Sat Dec 10th

No, this boom will certainly not swamp the Social Securitysystem (sort of a bad joke for those that live in the UnitedStates, but many other countries...most notably Japan...have aneven more acute problem), but this boom is revolutionizingthe way that pay per click advertising is being spread acrossthe Internet.

One of the early participants in this pay per click boomwas Google, with its AdSense program. With this program, Googleshares pay per click revenue with a huge number of individualpartner websites that carry a few pay per click ads that aredistributed by Google. In essence, this creates a whole bunch oflittle pay per click locations (websites) throughout theInternet and hence the term "pay per click boom".

Conceptually, programs like AdSense are similar to what thecomputer hardware folks refer to a distributed processing.Instead of trying to draw everyone to a large pay per clicksearch engine site, little groups of pay per click ads arespread widely across thousands of locations (websites) all overthe Internet.

Actually, this distributed processing or propagation techniqueis not limited to pay per click advertising. For example, Amazonuses a similar arrangement (called Amazon Associates) to sellthe products it carries on amazon.com and ClickBank has a salesprogram called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that mostcommercial hubs on the Internet will be shifting to thispropagation concept as time progresses...all of those individualpartner websites that carry the message/proposition willconstitute the vast army of worker ants that keep the queen antalive and healthy.

From a pay per click marketing perspective, these programs makebrilliant use of leverage while providing highly targetedprospects for the paying advertiser.

There are,

of course, some interesting things that occur as aresult of all of this stuff. For example, consider what I callthe "cross fertilization effect": Suppose a person goes toyahoo.com and performs a search that leads them to one of mywebsites that happens carry Google AdSense ads and that visitorthen clicks on one of those ads...the net result is that Yahoonatural search provided Google pay per click with some revenue!Aren't these fun times that we're living in?

As these programs continue to proliferate, the individualwebmaster needs to exercise a little restraint and avoid thetemptation to go overboard by plastering these ads all over yourwebsite and thereby diluting your own primarymessage/proposition and confusing your hard earned visitor. Whenproperly used, these ads are just ancillary or complementarycontent that you are providing to enhance the information andopportunities that you are providing to your visitor...ifsomething happens to strike a responsive chord with yourvisitor, you might make a little pay per click money.

If properly used, these propagation programs can result in theclassical "win-win" situation. However, if you over do it, thiscan quickly turn into a loss for you (the individual webmaster)and a win for your pay per click partners that are distributingthe ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep ongetting better! Stay alert, and light on your feet, and theopportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery",but I don't think I'm far off the mark about where things areheading. With that, I'm off the soapbox and wishing you successin whatever you do online!

About the author:Kirk Bannerman operates a successful home based business andcoaches others seeking to start their own home based business.Visit his website at Legitimate Home Based Business for more details.