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Remember Those Classic Tv Commercials Of The '50s And '60s? Fun
By David M. Bresnahan, Sat Dec 10th

LOS ANGELES - Watching television commercials from the 50s and60s brings back wonderful memories for boomers, and theirkids are amazed by how primitive TV once was.

The DVD documentary "Madison Avenue Fever"(60 minutes) is anentertaining and informative look at the history of televisioncommercials. It covers the period known as the "golden age oftelevision."

Hosted by R.J. Thomas, "Madison Avenue Fever" features clips ofsome of the funniest, corniest, entertaining, memorable, andinfluential commercials ever made. This fun program is availableon DVD and is a lot more than just entertainment. Thomas teacheshow television caused panic from radio stations as advertisersfled from radio and turned to television.

Consumers were buying TVs by the millions, and advertisers wereanxious to capture their share of the growing audience.Television advertising had a major influence on the boomergeneration, and the nation was transformed as a result.

Tobacco companies were some of the most prominent advertisers ontelevision, and all the top stars and sports celebrities of thetime were seen lighting up their favorite brands.

"'The Flintstones' began as an adult show on prime timetelevision. Of course the Flintstones eventually switched tovitamins, but in 1962 Fred and Barney were shown puffing onWinstons," explained Thomas.

Stars like Lucille Ball, Desi Arnaz, Dick Van Dyke, and sportsheroes like the Red Sox legend Ted Williams are all seenpromoting their favorite brands in "Madison Avenue Fever."

Thomas takes viewers on an entertaining and historic

journeythrough the early years of television advertising. He shows howadvertisers tempted viewers with everything from cigarettes,sporty cars for men, miracle appliances for women, and all thelatest toys for the kids.

What boomer can forget the Ajax knight on horseback, thehappy kid who learns he has no cavities after brushing withCrest, and so many other commercials that have become a part ofAmerican heritage and imbedded in our memories?

The clips feature many stars of the time, including Howdy Doody,Phil Silvers, Ozzie Nelson, Don Knotts as Barney Fife, GrouchoMarx and his brothers Chico and Harpo, the Monkees, ClaytonMoore as the Lone Ranger, and even Bugs Bunny and theFlintstones.

The DVD is available at www.BooksAndSuchMart.com.

About R.J. Thomas R.J. Thomas is a California-based filmmakerand author. His films include Man the Guns, The SaturdayAfternoon Serial, Western Flickers, and The Good News. His booksinclude The Great Transatlantic Race, The Fate of Generations,The First Target, Not for Evil, Along the Coconut Coast, Gain byViolence, Treasures on Earth, and the Top Secret UFO Project. Hehas worked for Freedom Productions as an actor, appearing inParadise and Of a Common Bond. He is also the creator of thebooks-on-tape I Write a Mystery.

Contact: R.J. Thomas 310-288-6605 rjt1976@yahoo.com

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