Certainly baby picture information is important to helping you during your pregnancy and after your beautiful child is born. Here are some resources to help you along the way:

Powerful Tactic Produces Big Traffic Payback
By John Gergye, Sat Dec 10th

Copyright 2005 John Gergye

Okay so I was dead wrong. Not even close. But who knew?

So just what was the misconception of epic proportions I wasworking under?

Well, you see, I mistakenly assumed that most everyone clearlyunderstood the importance of link text. You know the clickablepart of your link? Or the part of your linking info that usuallyappears in blue and leads off most reciprocal links.

So much so, I felt revisiting this topic would be a total wasteof time.

Guess not. Because it seems most still don’t get it.

That’s right. Apparently most don’t understand how critical thiscollection of choice words can be to their search enginemarketing success. Even though the traffic payback can be huge.

So you can forget doing anything clever to make sure yourlisting shows up near the top of a links page - no matter howmany links were on the page before yours. (Which can easily bedone by the way.) Looks like most need a refresher course on thebasics of what link text to use to begin with.

Link Text – The Study

Now I base this observation on an admittedly small bit ofresearch I did recently while looking for link partners. Out ofabout 40 potential linking candidates I found that when it comesto link text

• 3 used their URL • 7 used their site name • 13 used some nonkeyword focused descriptor like “Vision Training for Tennis”when their site was about tennis fitness.

Merciful Minerva! In other words more than HALF of these activelink traders got it wrong!

And trust me. I was exceedingly generous when it came toawarding style points for getting it right. Or for that matter,even close to right.

Thinking there was something weird about that first group, Ilooked at some more. Hmmmm. Same thing. Again more than halfused less-than-helpful link text. Leaving me to conclude thatwhen it comes to link text most cheerfully ignore their primarykeyword phrase altogether. Evidently oblivious to just howimportant that is.

Hello! You listening?

Given all that let me cut to the chase here.

Link Text – The Big Idea

The big idea

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is to include the focus keyword of the page you'relinking to in the anchor text of your link. Because doing sowill enhance your LINK REPUTATION. And link rep is way moreimportant than the more commonly pursued link popularity - whichis simply a count of how many sites link to yours.

In fact link reputation will trump just about anything else youcan do to rank well. Especially with Google.

I mean let’s say your site is about lullabies. But for somestrange reason you get a bunch of inbound links using "orangutanchow" as the link text. Most likely Google will conclude yoursite is about orangutan chow. And rank it right up with the restof the sites dealing with the grub these hairy forest men eat.

Please don't just flash over what you just read without lettingit sink in. It might well make or break your success with searchengines actually. It’s that important.

Link Text – The Results

So here’s the action step. If your site is about strollersit’s a darn good idea to ask link partners to use those twowords as your link text. That way Google can’t help but concludethe page being linked to is about, what else? strollers!

Result? Get enough links using those two words as your link textand sooner or later your site will rank well for the search term“baby strollers”. Especially since you know from what wasrevealed earlier that more than half your competition won’t beusing those words in their links. So that even if they areactively pursuing links, they’re only getting some of theranking boost they might otherwise get from doing it right.

So I beg you. If you aren’t already using your focus keywordphrase as the link text in your link request – start doing sonow. Today. It’s a powerful tactic with a big traffic payoff.One that helps you maximize the benefit of link trading. AndI’ll bet not half your competitors are even aware of it. Leavingthe field wide open for you.

About the author:John Gergye shares more ideas like this in his eBook "StreetSmart Linking". Find out more here:http://www.highprlinkclub.com/j/ssl_sya.shtml/ Or test yoursearch engine IQ by taking his seo quizhttp://www.traffic-test-tube.com/search-engine-quiz.shtml/ andget the free special report "Coming Out On Top".